Friday, October 3, 2008

SeraCare Brings Browsing and Ordering of Products and Services Online

SeraCare Life Sciences, Inc. (NASDAQ: SRLS - News) announces the launch of its new website and electronic catalog, at www.seracare.com.

This website complements SeraCare’s global marketing initiative, bringing browsing and ordering of SeraCare products and services to the desktop and fingertips of life-science professionals involved in clinical testing or drug, vaccine and diagnostic research, development and manufacturing around the world.

“The launch of our electronic catalog is the culmination of a two-year initiative at SeraCare,” said Susan Vogt, President and CEO. “We increased product development, expanded product lines and manufacturing facilities and met our objective of company-wide ISO 9001 and 13485 certification. We redesigned our corporate branding, packaging, literature and website to reflect our commitment to the highest-possible quality standards and scientific support for our customers.”

SeraCare products and services in the eCatalog are organized into 12 easy-to-understand categories and also into five markets served by the Company:

* Blood testing and donor screening
* Drug and vaccine research, development and manufacturing
* In vitro diagnostic research, development and manufacturing
* Clinical trials and research
* Sample storage, management and processing

The SeraCare eCatalog features streamlined electronic ordering capability and custom designed search functionality. It uses same-page navigation software—a first in the industry. Details about products or services are easily and quickly accessible without clicking from page to page.

The eCatalog also contains interactive inquiry forms that make it easy for customers to communicate a specific need for product configuration, fill size, sourcing or characterization requirements. Additional inquiry forms make it easy to request information about a wide range of clinical research support services, including sample storage, management and processing, and contract research in virology, serology, immunology and molecular biology. This new website will directly support SeraCare’s special focus and commitment to meeting highly-customized product and service requirements.

Visit the website at www.seracare.com.

About SeraCare Life Sciences, Inc.

SeraCare serves the global life sciences industry by providing vital products and services to facilitate the discovery, development and production of human diagnostics and therapeutics. The Company's innovative portfolio includes diagnostic controls, plasma-derived reagents and molecular biomarkers, biobanking and contract research services. SeraCare's quality systems, scientific expertise and state-of-the-art facilities support its customers in meeting the stringent requirements of the highly-regulated life sciences industry.

Contact:

SeraCare Life Sciences, Inc.
Gregory A. Gould, 508-244-6400
Chief Financial Officer
or
MacDougall BioMedical Communications
Sarah Cavanaugh, 781-235-3060

Source: SeraCare Life Sciences, Inc.

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